Management Studies

Faculty Details

Kaushik Mandal Associate Professor
Joined the Institute in 2005
kmandal[dot]dms[at]nitdgp[dot]ac[dot]in
Education

Educational Qualification:

Ph.D. (Business Administration), MBA with specialization in Marketing Management, Graduated in Economics

Work Experiences

Teaching experiences in NIT Durgapur: Total 13 years;

Regular service 11 years.

Post Ph.D. 10 years 6 months

Research Interest

Sales and Distribution Management,   Service quality measurement in education and other types of services. Responsible/Societal Marketing and Business Performance

Projects
Title Investigator Co-investigator Sponsered Agency Duration Status

Completed one Consultancy Project awarded by DSP titled as " Impact assessment of selected CSR activities of DSP"

        Ongoing
Teachings

Present

1) Marketing Management and Research Methodology for all MBA students

2) Brand and Product Management, Sales and Distribution Management and Consumer Behaviour for MBA Marketing Specialisation

3) Management for 6th Semester BTech MME students

Future Plan

Open elective for B.Tech students: Marketing Research and Analytics
New electives for MBA with marketing specialization : Rural Marketing
Marketing elective for MBA and MSW: Marketing for nonprofit and Public sector

UG / PG Students

Data Not Found!

Doctoral Students

Hemant Gupta

Hemant Gupta

PhD. (Ongoing)
Determinants of the Pharmaceutical Education Service Quality: An Empirical Quest based on West-Bengal (Status-Ongoing)
Hemant Gupta

Hemant Gupta

PhD. (Ongoing)

Determinants of the Pharmaceutical Education Service Quality: An Empirical Quest based on West-Bengal (Status-Ongoing)

Rituparna Chattopadhyay

Rituparna Chattopadhyay

PhD. (Ongoing)
In Search of nature of Relationship Between Internal Marketing and Financial Performance of the Company: A Study of Hotels, Hospitals and Banks operating in Kolkata (Status-Submitted)
Rituparna Chattopadhyay

Rituparna Chattopadhyay

PhD. (Ongoing)

In Search of nature of Relationship Between Internal Marketing and Financial Performance of the Company: A Study of Hotels, Hospitals and Banks operating in Kolkata (Status-Submitted)

Saswati Chel

Saswati Chel

PhD. (Ongoing)
A quest for relationship among socio demographic variables and various facets of sales promotion (Status- Ongoing)
Saswati Chel

Saswati Chel

PhD. (Ongoing)

A quest for relationship among socio demographic variables and various facets of sales promotion (Status- Ongoing)

Chandan K Banerjee

Chandan K Banerjee

PhD. (Completed)
A New Approach of Gap Identification in Service Quality of Educational Institutes: An Empirical Study Based on West Bengal, India (Status-Awarded)
Chandan K Banerjee

Chandan K Banerjee

PhD. (Completed)

A New Approach of Gap Identification in Service Quality of Educational Institutes: An Empirical Study Based on West Bengal, India (Status-Awarded)

Monami Dasgupta(Banerjee)

Monami Dasgupta(Banerjee)

PhD. (Completed)
The impact of website formation on various facets of business-An empirical study (Status-Awarded)
Monami Dasgupta(Banerjee)

Monami Dasgupta(Banerjee)

PhD. (Completed)

The impact of website formation on various facets of business-An empirical study (Status-Awarded)

Sujata Banerjee

Sujata Banerjee

PhD. (Completed)
A Quest for Relationship among CSR, Marketing Activities and Business Performance: A Cross Industry Comparison on Indian Firm (Status-Awarded)
Sujata Banerjee

Sujata Banerjee

PhD. (Completed)

A Quest for Relationship among CSR, Marketing Activities and Business Performance: A Cross Industry Comparison on Indian Firm (Status-Awarded)

Koushick Roy

Koushick Roy

PhD. (Completed)
Study on Nature of Relationship between Channel Power and Influence Strategy vis-a-vis Channel Management Practices prevalent in India (Status-Awarded)
Koushick Roy

Koushick Roy

PhD. (Completed)

Study on Nature of Relationship between Channel Power and Influence Strategy vis-a-vis Channel Management Practices prevalent in India (Status-Awarded)

Projects

Sl.No. Title Name of the PI Name of the CoPIs Funding Agency Amount (Rs.) Project Type Project Status Date of Initiation Date of Completion
1 Impact assessment of selected CSR activities of DSP Kaushik Mandal DSP Consultancy Completed

Projects

Sl.No. Title Name of the PI Name of the CoPIs Funding Agency Amount (Rs.) Project Type Project Status Date of Initiation Date of Completion

Projects

Sl.No. Title Name of the PI Name of the CoPIs Funding Agency Amount (Rs.) Project Type Project Status Date of Initiation Date of Completion
1 Impact assessment of selected CSR activities of DSP Kaushik Mandal DSP Consultancy Completed
Indexing

0

Google Scholar h-index

0

Google Scholar i10-index

0

Scopus h-index
Awards and Recognitions
  1. Awarded best paper in the international conference in 2011 organised by Business and Applied Sciences Academy of North America held in Bloomsburg university of Pennsylvania chapter at USA. Title of the paper was “In search of various Strategic facets of behavioral channel management: An empirical study on Indian distribution”.
  2. Awarded best paper in the international conference in 2014 organized by IMI, Kolkata held in IMI  Kolkata. Title of the paper was “An Empirical Comparison between Societal Expenditure and   Marketing Expenditure on Bank’s Performance”.
  3. Selected as reviewer and reviewed one chapter of celebrated book of Marketing Management titled as “Marketing Management- a South Asian Perspective” thirteenth edition authored by Philip Kotler of North-western University, Kelvin Lane Keller of Dartmouth College, Abraham Koshy of IIM Ahmedabad and Mithileswar Jha of IIM Bangalore, published by Pearson Education, India
  4. Selected and acted as a member of Scientific Committee of CITPM 2018 organised by FOM Czestochowa University of Technology, Poland in partnership with two other HEIs of Slovak and Czech Republic
Administrative Responsibilities

Completed

1) Convenor, Committee for drafting anti plagiarism policy

2) Chairman, Physical verification of Stock

3) Member, Committee for procuring antiplagirism software

4) Member, Post Graduate Academic Committee

5) Placement Coordinator- DMS

6) Admission Coordinator-MBA

7) Member, Student I Card preparation Committee 

8) Member, Gold Medal Procurement Committee

Miscellaneous

Act as a Resource Person in Sponsored Academic Workshop

Title of the lecture

Programme

Place

Date

Clustering and Conjoint Technique

AICTE Sponsored National Workshop on Research Methodology

JIS-College Kalyani

April 2015

Classification and segmentation techniques and its interpretation

UGC Sponsored National Workshop on Research Methodology

St. Xavier's College, Kolkata, India

October 7th, 2015

Conjoint Analysis

UGC Sponsored National Workshop on Research Methodology

St. Xavier's College, Kolkata, India

October 7th, 2015

Cluster Analysis

7days Research Methodology Workshop 

NIT Durgapur

4th June- 10th June 2017

Training Imparted

SN

Content

People

Place

Date

1)

Training on Selling Process

Training to sales staff of ‘Birla Cement’ of W.B, Bihar & Jharkhand

Durgapur

14th March, 2015

2)

Service Marketing

Training Postal Staff, Indian Post

NIT Durgapur

2008

3)

Marketing for Small Scale Industries (More than 20)

Training Entrepreneurs under GOI scheme

PC ROY Institute of entrepreneurs

2007-10

4)

Training imparted to Dealers of IOCL( four times)

130 RO/Dealers of IOCL

NIT Durgapur

2016-17


Academic Identity

Orcid Id
Scopus Id
Researcher Id
Google Scholar Id