Educational Qualification:
Ph.D. (Business Administration), MBA with specialization in Marketing Management, Graduated in Economics
Teaching experiences in NIT Durgapur: Total 13 years;
Regular service 11 years.
Post Ph.D. 10 years 6 months
Sales and Distribution Management, Service quality measurement in education and other types of services. Responsible/Societal Marketing and Business Performance
Title | Investigator | Co-investigator | Sponsered Agency | Duration | Status |
---|---|---|---|---|---|
Completed one Consultancy Project awarded by DSP titled as " Impact assessment of selected CSR activities of DSP" |
Ongoing |
Present
1) Marketing Management and Research Methodology for all MBA students
2) Brand and Product Management, Sales and Distribution Management and Consumer Behaviour for MBA Marketing Specialisation
3) Management for 6th Semester BTech MME students
Future Plan
Sl.No. | Title | Name of the PI | Name of the CoPIs | Funding Agency | Amount (Rs.) | Project Type | Project Status | Date of Initiation | Date of Completion |
---|---|---|---|---|---|---|---|---|---|
1 | Impact assessment of selected CSR activities of DSP | Kaushik Mandal | DSP | Consultancy | Completed |
Sl.No. | Title | Name of the PI | Name of the CoPIs | Funding Agency | Amount (Rs.) | Project Type | Project Status | Date of Initiation | Date of Completion |
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Sl.No. | Title | Name of the PI | Name of the CoPIs | Funding Agency | Amount (Rs.) | Project Type | Project Status | Date of Initiation | Date of Completion |
---|---|---|---|---|---|---|---|---|---|
1 | Impact assessment of selected CSR activities of DSP | Kaushik Mandal | DSP | Consultancy | Completed |
ID | Details | Year |
---|---|---|
2018 | 1. Service Quality Gap Measurement in Pharmaceutical Educational Institutes: An Empirical Analysis for Model Development Indian Journal of Pharmaceutical Education and Research SCI/SCOPUS | 2018 |
2018 | 2. An Empirical Study on Consumer Societalness and Perception towards Social Responsibility Activities of the Corporation. Paradigm (Journal of Sage Publication) SCI/SCOPUS | 2018 |
2018 | 3. Responsible Marketing and its Impact on Business Performance: A Longitudinal Study Journal of Nonprofit & Public Sector Marketing SCI/SCOPUS | 2018 |
2018 | 4. Advertisement vs Societal based marketing communication: An empirical analytic comparison vis-a vis profit contribution Indian journal of Marketing SCI/SCOPUS | 2018 |
2017 | 5. An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s performance Global Business Review SCI/SCOPUS | 2017 |
2017 | 6. Student Orientations towards Course and its Impact: An Empirical Study on Pharmacy Student International Journal of Economic Research SCI/SCOPUS | 2017 |
2016 | 7. Customer Orientation of Indian Tourism Entrepreneurs: An Empirical Analysis. Volume5 No1 International journal of Business and Applied Sciences SCI/SCOPUS | 2016 |
2016 | 8. Understanding the Responsible Marketing vis-a-vis Ad led Marketing: An Empirical Analysis International Journal of Applied Business and Economic Research SCI/SCOPUS | 2016 |
2016 | 9. Quest for Variation in Inter-Firm Influence: An Empirical Study Indian journal of Marketing SCI/SCOPUS | 2016 |
2014 | 10. A comparison of academia & industry perception of an ideal hospitality management programme International Journal of Services, Economics and Management SCI/SCOPUS | 2014 |
2013 | 11. A quest for Interrelationship Between Perception and Influence strategies: An Empirical Observations in the eyes of Channel Partner Journal of management Outlook SCI/SCOPUS | 2013 |
2012 | 12. Impact of marketer's influence strategies on distribution channel partners: a comparison among distribution channel partners South Asian Journal of Management SCI/SCOPUS | 2012 |
2012 | 13. Hospitality management education: a study based on exploratory factor analysis South Asian Journal of Socio-Political Studies SCI/SCOPUS | 2012 |
2006 | 14. Redefining Tourism marketing; A Research on Customer and some stakeholders engaged in tourism marketing based on West Bengal South Asian Journal of Socio-Political Studies SCI/SCOPUS | 2006 |
2003 | 15. In Perspective of Economic Reform, evaluating tourism entrepreneurship as an effective tool for poverty eradication through employment generation: A Strategic analysis based on West Bengal. Vol1 No1 Tourism Development Journal SCI/SCOPUS | 2003 |
2002 | 16. Attractiveness of indian market compared to Chinese Market; A critical Analysis Paradigm SCI/SCOPUS | 2002 |
ID | Details | Year |
---|---|---|
2017 | 1.Exploring the key dimensions of banking websites influencing customer satisfaction(MARCON 2017) IMI Kolkata | 2017 |
2017 | 2.Marketing Research for Understanding Possible Success in Brand Extension: A Case Study.(International Conference on ‘Research and Business Sustainability’) IIT Roorki Greater Noida Extension | 2017 |
2016 | 3.Comparative Efficacy Between Societal Promotion and Ad Promotion: A Strategic Branding Perspective CBM-2016,IIT Delhi | 2016 |
2015 | 4.Optimizing formation of sales Territories: An Alternative approach (4th Emerging Markets Conference: Redefining values in Emerging Markets) IMT Dubai UAE | 2015 |
2015 | 5.Power of Channel Principal in the eyes of Channel participant in India: A Confirmatory Study (4th Emerging Markets Conference: Redefining values in Emerging Markets) Dubai, UAE | 2015 |
2014 | 6.What content of information Customers want from tourism website? An empirical Study for Latent Factors Identification. Geneva,Switzerland | 2014 |
2014 | 7.An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance IMI Kolkata | 2014 |
2014 | 8.Is ‘CSR’ Expenditure or an Investment? Empirical Examination Geneva, Switzerland | 2014 |
2012 | 9.In Search of Performance Gaps ofeducation service providers: An Empirical analysis based on engineering education sector of West Bengal (ICEFR 2012) Chennai | 2012 |
2012 | 10.Unfurling Knowledge Society Construct Perspective and Pattern: A Cross Country Study (International Conference on Public Policy and Management, IIM B) IIM B | 2012 |
2012 | 11.Relationship between FacultyMotivation, Faculty Satisfaction,Student Satisfaction and Service Quality Gaps in Professional Education: An Empirical Study (ICMBS-5) Haridwar | 2012 |
2012 | 12.In Search of Factors Affecting Variation of Power Perception in Distribution Channel: An Exploratory Study (ICEFR2012) Chennai | 2012 |
2012 | 13.Determinant of Channel-Principal Relationship: A Study of Indian Water Purifier Industry (ICMBS-5) Haridwar | 2012 |
2012 | 14.Development of a Construct for Measuring the Quality of Engineering and Technology Program: A Confirmatory Factor Analysis Approach (ICBIM) Durgapur | 2012 |
2012 | 15.Impact of Age and Income on Risk Perception of the Consumer: An Empirical Testing on Indian Perspective (ICBIM 2012) NIT Durgapur | 2012 |
2011 | 16.“In search of various Strategic facets of behavioral channel management: An empirical study on Indian distribution”. Bloomsburg university of Pennsylvania chapter at USA | 2011 |
ID | Title |
---|---|
Special Book Series of IIMB:Unfurling knowledge society construct, perspective and pattern: A cross-country study,2012,Centre for public policy IIM- Bangalore |
1. Special Book Series of IIMB:Unfurling knowledge society construct, perspective and pattern: A cross-country study,2012,Centre for public policy IIM- Bangalore |
Book Chapters:Are The Power Sources Equally Effective to Channel Partners? A Study in Indian Context in the Book Titled as CREATING SUSTAINABLE BUSINESS MANAGERIAL IMPLICATIONS AND CHALLENGES ISBN: 978-93-82563-51-8 |
2. Book Chapters:Are The Power Sources Equally Effective to Channel Partners? A Study in Indian Context in the Book Titled as CREATING SUSTAINABLE BUSINESS MANAGERIAL IMPLICATIONS AND CHALLENGES ISBN: 978-93-82563-51-8 |
Book Chapter:Gap Triangle Between Faculty, Beginners and Experienced Students on the Quality of Hospitality Management Program: An Examination in the Book Titled as CREATING SUSTAINABLE BUSINESS MANAGERIAL IMPLICATIONS AND CHALLENGESISBN: 978-93-82563-51-8: Bloomsbury India Private Limited London, New Delhi, New York and Sydney |
3. Book Chapter:Gap Triangle Between Faculty, Beginners and Experienced Students on the Quality of Hospitality Management Program: An Examination in the Book Titled as CREATING SUSTAINABLE BUSINESS MANAGERIAL IMPLICATIONS AND CHALLENGESISBN: 978-93-82563-51-8: Bloomsbury India Private Limited London, New Delhi, New York and Sydney |
Book Chapter:An alternative Proposal for influencing Channel Partners: A Study on Indian Distribution in the Book Titled as COMPUTING BUSINESS APLICATIONS AND LEGAL ISSUES, ISBN: 978-81-7446-936-6, Excel Books India and South Africa |
4. Book Chapter:An alternative Proposal for influencing Channel Partners: A Study on Indian Distribution in the Book Titled as COMPUTING BUSINESS APLICATIONS AND LEGAL ISSUES, ISBN: 978-81-7446-936-6, Excel Books India and South Africa |
Book Chapter: In Search of Gaps in Employment Generation: A study in the context of New Economic Policy and Entrepreneural Activities in edited volume "Entrepreneurship Perspective and Paradigm" (2008) edited by M Gupta and G Saha, Macmilan India Limited ISBN 10: 0230-63670-5, 13:978-0230-63670-5 |
5. Book Chapter: In Search of Gaps in Employment Generation: A study in the context of New Economic Policy and Entrepreneural Activities in edited volume "Entrepreneurship Perspective and Paradigm" (2008) edited by M Gupta and G Saha, Macmilan India Limited ISBN 10: 0230-63670-5, 13:978-0230-63670-5 |
ID | Details | Patent Filed Year |
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Completed
1) Convenor, Committee for drafting anti plagiarism policy
2) Chairman, Physical verification of Stock
3) Member, Committee for procuring antiplagirism software
4) Member, Post Graduate Academic Committee
5) Placement Coordinator- DMS
6) Admission Coordinator-MBA
7) Member, Student I Card preparation Committee
8) Member, Gold Medal Procurement Committee
Act as a Resource Person in Sponsored Academic Workshop
Title of the lecture |
Programme |
Place |
Date |
Clustering and Conjoint Technique |
AICTE Sponsored National Workshop on Research Methodology |
JIS-College Kalyani |
April 2015 |
Classification and segmentation techniques and its interpretation |
UGC Sponsored National Workshop on Research Methodology |
St. Xavier's College, Kolkata, India |
October 7th, 2015 |
Conjoint Analysis |
UGC Sponsored National Workshop on Research Methodology |
St. Xavier's College, Kolkata, India |
October 7th, 2015 |
Cluster Analysis |
7days Research Methodology Workshop |
NIT Durgapur |
4th June- 10th June 2017 |
Training Imparted
SN |
Content |
People |
Place |
Date |
1) |
Training on Selling Process |
Training to sales staff of ‘Birla Cement’ of W.B, Bihar & Jharkhand |
Durgapur |
14th March, 2015 |
2) |
Service Marketing |
Training Postal Staff, Indian Post |
NIT Durgapur |
2008 |
3) |
Marketing for Small Scale Industries (More than 20) |
Training Entrepreneurs under GOI scheme |
PC ROY Institute of entrepreneurs |
2007-10 |
4) |
Training imparted to Dealers of IOCL( four times) |
130 RO/Dealers of IOCL |
NIT Durgapur |
2016-17 |
Orcid Id |
Scopus Id |
Researcher Id |
Google Scholar Id |