Ph.D. (Business Administration), MBA with specialization in Marketing Management, Graduated in Economics
Work Experiences
Teaching experiences in NIT Durgapur: Total 13 years;
Regular service11 years.
Post Ph.D. 10 years 6 months
Research Interest
Sales and Distribution Management, Service quality measurement in education and other types of services. Responsible/Societal Marketing and Business Performance
Projects
Title
Investigator
Co-investigator
Sponsered Agency
Duration
Status
Completed one Consultancy Project awarded by DSP titled as " Impact assessment of selected CSR activities of DSP"
Ongoing
Teachings
Present
1) Marketing Management and Research Methodology for all MBA students
2) Brand and Product Management, Sales and Distribution Management and Consumer Behaviour for MBA Marketing Specialisation
3) Management for 6th Semester BTech MME students
Future Plan
•Open elective for B.Tech students: Marketing Research and Analytics
•New electives for MBA with marketing specialization : Rural Marketing
•Marketing elective for MBA and MSW: Marketing for nonprofit and Public sector
UG / PG Students
Data Not Found!
Doctoral Students
Hemant Gupta
PhD. (Ongoing)
Determinants of the Pharmaceutical Education Service Quality: An Empirical Quest based on West-Bengal (Status-Ongoing)
Hemant Gupta
PhD. (Ongoing)
Determinants of the Pharmaceutical Education Service Quality: An Empirical Quest based on West-Bengal (Status-Ongoing)
Rituparna Chattopadhyay
PhD. (Ongoing)
In Search of nature of Relationship Between Internal Marketing and Financial Performance of the Company: A Study of Hotels, Hospitals and Banks operating in Kolkata (Status-Submitted)
Rituparna Chattopadhyay
PhD. (Ongoing)
In Search of nature of Relationship Between Internal Marketing and Financial Performance of the Company: A Study of Hotels, Hospitals and Banks operating in Kolkata (Status-Submitted)
Saswati Chel
PhD. (Ongoing)
A quest for relationship among socio demographic variables and various facets of sales promotion (Status- Ongoing)
Saswati Chel
PhD. (Ongoing)
A quest for relationship among socio demographic variables and various facets of sales promotion (Status- Ongoing)
Chandan K Banerjee
PhD. (Completed)
A New Approach of Gap Identification in Service Quality of Educational Institutes: An Empirical Study Based on West Bengal, India (Status-Awarded)
Chandan K Banerjee
PhD. (Completed)
A New Approach of Gap Identification in Service Quality of Educational Institutes: An Empirical Study Based on West Bengal, India (Status-Awarded)
Monami Dasgupta(Banerjee)
PhD. (Completed)
The impact of website formation on various facets of business-An empirical study (Status-Awarded)
Monami Dasgupta(Banerjee)
PhD. (Completed)
The impact of website formation on various facets of business-An empirical study (Status-Awarded)
Sujata Banerjee
PhD. (Completed)
A Quest for Relationship among CSR, Marketing Activities and Business Performance: A Cross Industry Comparison on Indian Firm (Status-Awarded)
Sujata Banerjee
PhD. (Completed)
A Quest for Relationship among CSR, Marketing Activities and Business Performance: A Cross Industry Comparison on Indian Firm (Status-Awarded)
Koushick Roy
PhD. (Completed)
Study on Nature of Relationship between Channel Power and Influence Strategy vis-a-vis Channel Management Practices prevalent in India (Status-Awarded)
Koushick Roy
PhD. (Completed)
Study on Nature of Relationship between Channel Power and Influence Strategy vis-a-vis Channel Management Practices prevalent in India (Status-Awarded)
Projects
Sl.No.
Title
Name of the PI
Name of the CoPIs
Funding Agency
Amount (Rs.)
Project Type
Project Status
Date of Initiation
Date of Completion
1
Impact assessment of selected CSR activities of DSP
Kaushik Mandal
DSP
Consultancy
Completed
Projects
Sl.No.
Title
Name of the PI
Name of the CoPIs
Funding Agency
Amount (Rs.)
Project Type
Project Status
Date of Initiation
Date of Completion
Projects
Sl.No.
Title
Name of the PI
Name of the CoPIs
Funding Agency
Amount (Rs.)
Project Type
Project Status
Date of Initiation
Date of Completion
1
Impact assessment of selected CSR activities of DSP
1. Service Quality Gap Measurement in Pharmaceutical Educational Institutes: An Empirical Analysis for Model Development Indian Journal of Pharmaceutical Education and Research
SCI/SCOPUS
2018
2018
2. An Empirical Study on Consumer Societalness and Perception towards Social Responsibility Activities of the Corporation. Paradigm (Journal of Sage Publication)
SCI/SCOPUS
2018
2018
3. Responsible Marketing and its Impact on Business Performance: A Longitudinal Study Journal of Nonprofit & Public Sector Marketing
SCI/SCOPUS
2018
2018
4. Advertisement vs Societal based marketing communication: An empirical analytic comparison vis-a vis profit contribution Indian journal of Marketing
SCI/SCOPUS
2018
2017
5. An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s performance Global Business Review
SCI/SCOPUS
2017
2017
6. Student Orientations towards Course and its Impact: An Empirical Study on Pharmacy Student International Journal of Economic Research
SCI/SCOPUS
2017
2016
7. Customer Orientation of Indian Tourism Entrepreneurs: An Empirical Analysis. Volume5 No1 International journal of Business and Applied Sciences
SCI/SCOPUS
2016
2016
8. Understanding the Responsible Marketing vis-a-vis Ad led Marketing: An Empirical Analysis International Journal of Applied Business and Economic Research
SCI/SCOPUS
2016
2016
9. Quest for Variation in Inter-Firm Influence: An Empirical Study Indian journal of Marketing
SCI/SCOPUS
2016
2014
10. A comparison of academia & industry perception of an ideal hospitality management programme International Journal of Services, Economics and Management
SCI/SCOPUS
2014
2013
11. A quest for Interrelationship Between Perception and Influence strategies: An Empirical Observations in the eyes of Channel Partner Journal of management Outlook
SCI/SCOPUS
2013
2012
12. Impact of marketer's influence strategies on distribution channel partners: a comparison among
distribution channel partners South Asian Journal of Management
SCI/SCOPUS
2012
2012
13. Hospitality management education: a study based on exploratory factor analysis South Asian Journal of Socio-Political Studies
SCI/SCOPUS
2012
2006
14. Redefining Tourism marketing; A Research on Customer and some stakeholders engaged in tourism marketing based on West Bengal South Asian Journal of Socio-Political Studies
SCI/SCOPUS
2006
2003
15. In Perspective of Economic Reform, evaluating tourism entrepreneurship as an effective tool for poverty eradication through employment generation: A Strategic analysis based on West Bengal. Vol1 No1 Tourism Development Journal
SCI/SCOPUS
2003
2002
16. Attractiveness of indian market compared to Chinese Market; A critical Analysis Paradigm
SCI/SCOPUS
2002
Conferences
ID
Details
Year
2017
1.Exploring the key dimensions of banking websites influencing customer satisfaction(MARCON 2017)
IMI Kolkata
2017
2017
2.Marketing Research for Understanding Possible Success in Brand Extension: A Case Study.(International Conference on ‘Research and Business Sustainability’)
IIT Roorki Greater Noida Extension
2017
2016
3.Comparative Efficacy Between Societal Promotion and Ad Promotion: A Strategic Branding Perspective
CBM-2016,IIT Delhi
2016
2015
4.Optimizing formation of sales Territories: An Alternative approach (4th Emerging Markets Conference: Redefining values in Emerging Markets)
IMT Dubai UAE
2015
2015
5.Power of Channel Principal in the eyes of Channel participant in India: A Confirmatory Study (4th Emerging Markets Conference: Redefining values in Emerging Markets)
Dubai, UAE
2015
2014
6.What content of information Customers want from tourism website? An empirical Study for Latent Factors Identification.
Geneva,Switzerland
2014
2014
7.An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance
IMI Kolkata
2014
2014
8.Is ‘CSR’ Expenditure or an Investment? Empirical Examination
Geneva, Switzerland
2014
2012
9.In Search of Performance Gaps ofeducation service providers: An Empirical analysis based on engineering education sector of West Bengal (ICEFR 2012)
Chennai
2012
2012
10.Unfurling Knowledge Society Construct Perspective and Pattern: A Cross Country Study (International Conference on Public Policy and Management, IIM B)
IIM B
2012
2012
11.Relationship between FacultyMotivation, Faculty Satisfaction,Student Satisfaction and Service Quality Gaps in Professional Education: An Empirical Study (ICMBS-5)
Haridwar
2012
2012
12.In Search of Factors Affecting Variation of Power Perception in Distribution Channel: An Exploratory Study (ICEFR2012)
Chennai
2012
2012
13.Determinant of Channel-Principal Relationship: A Study of Indian Water Purifier Industry (ICMBS-5)
Haridwar
2012
2012
14.Development of a Construct for Measuring the Quality of Engineering and Technology Program: A Confirmatory Factor Analysis Approach (ICBIM)
Durgapur
2012
2012
15.Impact of Age and Income on Risk Perception of the Consumer: An Empirical Testing on Indian Perspective (ICBIM 2012)
NIT Durgapur
2012
2011
16.“In search of various Strategic facets of behavioral channel management: An empirical study on Indian distribution”.
Bloomsburg university of Pennsylvania chapter at USA
2011
Books
ID
Title
Special Book Series of IIMB:Unfurling knowledge society construct, perspective and pattern: A cross-country study,2012,Centre for public policy IIM- Bangalore
1.
Special Book Series of IIMB:Unfurling knowledge society construct, perspective and pattern: A cross-country study,2012,Centre for public policy IIM- Bangalore
Book Chapters:Are The Power Sources Equally Effective to Channel Partners? A Study in Indian Context in the Book Titled as CREATING SUSTAINABLE BUSINESS MANAGERIAL IMPLICATIONS AND CHALLENGES ISBN: 978-93-82563-51-8
2.
Book Chapters:Are The Power Sources Equally Effective to Channel Partners? A Study in Indian Context in the Book Titled as CREATING SUSTAINABLE BUSINESS MANAGERIAL IMPLICATIONS AND CHALLENGES ISBN: 978-93-82563-51-8
Book Chapter:Gap Triangle Between Faculty, Beginners and Experienced Students on the Quality of Hospitality Management Program: An Examination in the Book Titled as CREATING SUSTAINABLE BUSINESS MANAGERIAL IMPLICATIONS AND CHALLENGESISBN: 978-93-82563-51-8: Bloomsbury India Private Limited London, New Delhi, New York and Sydney
3.
Book Chapter:Gap Triangle Between Faculty, Beginners and Experienced Students on the Quality of Hospitality Management Program: An Examination in the Book Titled as CREATING SUSTAINABLE BUSINESS MANAGERIAL IMPLICATIONS AND CHALLENGESISBN: 978-93-82563-51-8: Bloomsbury India Private Limited London, New Delhi, New York and Sydney
Book Chapter:An alternative Proposal for influencing Channel Partners: A Study on Indian Distribution in the Book Titled as COMPUTING BUSINESS APLICATIONS AND LEGAL ISSUES, ISBN: 978-81-7446-936-6, Excel Books India and South Africa
4.
Book Chapter:An alternative Proposal for influencing Channel Partners: A Study on Indian Distribution in the Book Titled as COMPUTING BUSINESS APLICATIONS AND LEGAL ISSUES, ISBN: 978-81-7446-936-6, Excel Books India and South Africa
Book Chapter: In Search of Gaps in Employment Generation: A study in the context of New Economic Policy and Entrepreneural Activities in edited volume "Entrepreneurship Perspective and Paradigm" (2008) edited by M Gupta and G Saha, Macmilan India Limited ISBN 10: 0230-63670-5, 13:978-0230-63670-5
5.
Book Chapter: In Search of Gaps in Employment Generation: A study in the context of New Economic Policy and Entrepreneural Activities in edited volume "Entrepreneurship Perspective and Paradigm" (2008) edited by M Gupta and G Saha, Macmilan India Limited ISBN 10: 0230-63670-5, 13:978-0230-63670-5
Patents
ID
Details
Patent Filed Year
Awards and Recognitions
Awarded best paper in the international conference in 2011 organised by Business and Applied Sciences Academy of North America held in Bloomsburg university of Pennsylvania chapter at USA. Title of the paper was “In search of various Strategic facets of behavioral channel management: An empirical study on Indian distribution”.
Awarded best paper in the international conference in 2014 organized by IMI, Kolkata held in IMI Kolkata. Title of the paper was “An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance”.
Selected as reviewer and reviewed one chapter of celebrated book of Marketing Management titled as “Marketing Management- a South Asian Perspective” thirteenth edition authored by Philip Kotler ofNorth-westernUniversity, Kelvin Lane Keller of Dartmouth College, Abraham Koshy of IIM Ahmedabad and Mithileswar Jha of IIM Bangalore, published by Pearson Education, India
Selected and acted as a member of Scientific Committee of CITPM 2018 organised by FOM Czestochowa University of Technology, Poland in partnership with two other HEIs of Slovak and Czech Republic
Administrative Responsibilities
Completed
1) Convenor, Committee for drafting anti plagiarism policy
2) Chairman, Physical verification of Stock
3) Member, Committee for procuring antiplagirism software
4) Member, Post Graduate Academic Committee
5) Placement Coordinator- DMS
6) Admission Coordinator-MBA
7) Member, Student I Card preparation Committee
8) Member, Gold Medal Procurement Committee
Miscellaneous
Act as a Resource Person in Sponsored Academic Workshop
Title of the lecture
Programme
Place
Date
Clustering and Conjoint Technique
AICTE Sponsored National Workshop on Research Methodology
JIS-College Kalyani
April 2015
Classification and segmentation techniques and its interpretation
UGC Sponsored National Workshop on Research Methodology
St. Xavier's College, Kolkata, India
October 7th, 2015
Conjoint Analysis
UGC Sponsored National Workshop on Research Methodology
St. Xavier's College, Kolkata, India
October 7th, 2015
Cluster Analysis
7days Research Methodology Workshop
NIT Durgapur
4th June- 10th June 2017
Training Imparted
SN
Content
People
Place
Date
1)
Training on Selling Process
Training to sales staff of ‘Birla Cement’ of W.B, Bihar & Jharkhand
Durgapur
14th March, 2015
2)
Service Marketing
Training Postal Staff, Indian Post
NIT Durgapur
2008
3)
Marketing for Small Scale Industries (More than 20)
ERP
Faculty Recruitment @2024 
