Management Studies

Faculty Details

Neelotpaul Banerjee Associate Professor
Joined the Institute in 2006
nbanerjee[dot]dms[at]nitdgp[dot]ac[dot]in
Publication

2

Publications

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Sponsored Projects

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Consultancy Projects
Education

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Doctoral Students

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Continuing Education

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PG Dissertation
Education
  • Ph.D 
    University of Burdwan, Burdwan, India.
  • MBA (Gold Medallist)
    University of Burdwan, Burdwan, India
Research Interest

Celebrity advertising, Cross cultural studies, and Neuromarketing.

 

Research Guidance (PhD):

Completed   - 7

 

Teachings

 

Consumer Behaviour, Strategic Management, Information Systems for Business.

UG / PG Students

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Doctoral Students

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Projects

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Projects

Sl.No. Title Name of the PI Name of the CoPIs Funding Agency Amount (Rs.) Project Type Project Status Date of Initiation Date of Completion

Projects

Sl.No. Title Name of the PI Name of the CoPIs Funding Agency Amount (Rs.) Project Type Project Status Date of Initiation Date of Completion
Indexing

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Google Scholar i10-index

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Scopus h-index

Journals

ID Details Year
2018 1. Recent publication in SCOPUS & ABDC indexed journal: 1.Singh,R.P., &  Banerjee,N. (2018). A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility.    Global Business Review,19(2),494-509. SCI/SCOPUS 2018

Conferences

ID Details Year
2016. 1.Recent conference: 1. Arora,N., & Banerjee,N.(2016).Emergence of small brands: Analytical study of Indian clothing sector. Conference on Brand Management (CBM 2016). Indian Institute of Technology, Delhi. 2016.

Books

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Patents

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Awards and Recognitions
  1. Received the University gold medal for having been placed first in the first class in the MBA examination.
  2. Stood second in the first class in the B.Sc(Hons) examination.
Administrative Responsibilities
Served as HOD,Department of Management Studies (two years).

Academic Identity

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