National Institute of Industrial Engineering (NITIE)
Mumbai
Assistant Professor (Aug'17-Feb'18)
Marketing Area
Symbiosis Centre for Management and Human Resource Development (SCMHRD)
Pune
Assistant Professor (Jul'10-Aug'12)
Marketing Area
Lovely Professional University
Punjab
Sales Manager (Apr'06-July'10)
ICICI Lombard GIC Ltd.
Research Interest
Agricultural Marketing, Rural Marketing, BOP Marketing, India's Act East Policy, Digital Marketing
Projects
Title
Investigator
Co-investigator
Sponsered Agency
Duration
Status
Unleashing the trade potential of pineapple between India’s NER and Thailand.
Project value: INR 5 Lakh
A study on the antecedents of Electric Car adoption in India
Project value: INR 4.5 Lakh
Ujjwal Kanti Paul
Ujjwal Kanti Paul
NA
NA
The Ministry of External Affairs, Government of India.
ICSSR, NEW Delhi
1 year
1 year
Complete
Ongoing
Teachings
1. Marketing Management
2. Digital Marketing
3. Industrial Marketing
4. Business Ethics and Corporate Governance
5. Rural Marketing
6. Marketing Communication
7. Consumer Behaviour
8. Principles of Management
UG / PG Students
Data Not Found!
Doctoral Students
Divya Gupta
Sustainable Marketing
Divya Gupta
Sustainable Marketing
Krishna Roy
Digital Marketing
Krishna Roy
Digital Marketing
Bijoy Kumar Dey
Efficiency of MSME sector with special reference to Handloom enterprises of India's NER
Industrial Efficiency and Its Impact on Firm-level Performance: A Case Study of Handloom Micro-Enterprises of Assam
Bijoy Kumar Dey
Efficiency of MSME sector with special reference to Handloom enterprises of India's NER
Industrial Efficiency and Its Impact on Firm-level Performance: A Case Study of Handloom Micro-Enterprises of Assam
Suchi Smita Swain
Migration and Economic Development
Migration and Development: A Micro-Level Analysis with
Reference to Rural Jharkhand
Suchi Smita Swain
Migration and Economic Development
Migration and Development: A Micro-Level Analysis with
Reference to Rural Jharkhand
Projects
Sl.No.
Title
Name of the PI
Name of the CoPIs
Funding Agency
Amount (Rs.)
Project Type
Project Status
Date of Initiation
Date of Completion
1
Unleashing the trade potential of pineapple between India’s NER and Thailand.
Ujjwal Kanti Paul
The Ministry of External Affairs, Government of India.
500,000
Sponsored
Completed
2
A study on the antecedents of Electric Car adoption in India
Ujjwal Paul
NA
ICSSR, New Delhi
455,000
Sponsored
Ongoing
Projects
Sl.No.
Title
Name of the PI
Name of the CoPIs
Funding Agency
Amount (Rs.)
Project Type
Project Status
Date of Initiation
Date of Completion
1
Unleashing the trade potential of pineapple between India’s NER and Thailand.
Ujjwal Kanti Paul
The Ministry of External Affairs, Government of India.
500,000
Sponsored
Completed
2
A study on the antecedents of Electric Car adoption in India
1. Are
handloom micro-enterprises in India efficient? Estimation based on DEA and
bootstrap truncated regression approach. Bijoy Kumar Dey, Ujjwal Paul and Gurudas Das Research Journal of Textile and Apparel
SCOPUS
10.1108/RJTA-09-2022-0105
Emerald
2023
2023
2. What
Drives the Profitability of Indian Handloom Enterprises? An Insight based on
the Seemingly Unrelated Regression model Bijoy Kumar Dey and Ujjwal Paul Research Journal of Textile and Apparel
SCOPUS
10.1108/RJTA-07-2022-0085
Emerald
2023
2023
3. Does
electric vehicle adoption (EVA) contribute to clean energy? Bibliometric
insights and future research agenda. Divya Singh, Ujjwal Paul and Neeraj pandey Cleaner and Responsible Consumption
8
SCOPUS
10.1016/j.clrc.2022.100099
Elsevier
2023
2023
4. How
does Human, Financial and Social Capital Affect Firm Performance? Evidence from
the Handloom Enterprises in Assam Bijoy Kumar Dey, Gurudas Das, Ujjwal Paul and Tanuj Mathur Global Business Review (ABDC C)
SCOPUS
Sage
2023
2023
5. Technical
Efficiency and its Determinants of handloom micro-enterprises in the Indian
state of Assam: A Two-stage double bootstrap DEA approach Bijoy Kumar Dey, Gurudas Das and Ujjwal Paul Indian
Growth and Development Review. (ABDC
B)
SCOPUS
10.1108/IGDR-08-2022-0094
Emerald
2023
2023
6. Estimation
of Technical Efficiency of Chemical-free Farming using Data Envelopment
Analysis and Machine Learning: Evidence from India Ujjwal Paul Benchmarking:
An International Journal (ABDC
B)
SCOPUS
10.1108/BIJ-08-2021-0494
Emerald
2023
2022
7. Predictors
of home insurance purchase: the homeowners’ knowledge, perceived benefits and
perceived vulnerability towards disaster losses Tanuj Mathur and Ujjwal Paul International
Journal of Housing Markets and Analysis. (ABDC B)
SCOPUS
10.1108/IJHMA-08-2022-0127
Emerald
2022
2020
8. Small growers’ direct participation in the market and its impact on farm income Ujjwal Kanti Paul, Gurudas Das, Malabika Das, Tanuj Mathur Journal of Agribusiness in Developing and Emerging Economies
11(3), pp. 241–254
SCOPUS
10.1108/JADEE-05-2019-0067
Emerald
https://www.emerald.com/insight/content/doi/10.1108/JADEE-05-2019-0067/full/html
2020
2017
9. Market integration and price leadership in India’s onion market Ujjwal Kanti Paul, Gurudas Das, Avijit Debnath, Tanuj Mathur
Review of Market Integration
1-2, 49-64
Others
10.1177/0974929216687881
Sage
https://journals.sagepub.com/doi/abs/10.1177/0974929216687881
2017
2017
10. Is the Organic System Economically Viable? The Case of Pineapple in India’s Northeast Ujjwal Kanti Paul,Gurudas Das,Avishek Ray &Tanuj Mathur International Journal of Fruit Science
17(3), pp. 269–279
SCOPUS
10.1080/15538362.2016.1276507
Taylor and Francis
https://www.tandfonline.com/doi/full/10.1080/15538362.2016.1276507
2017
2017
11. Economic efficiency and its effect on cost: a case study of organic pineapple in India’s northeast Ujjwal K. Paul, Gurudas Das, Tanuj Mathur & Avijit Debnath Organic Agriculture
7(3), pp. 281–291
SCOPUS
10.1007/s13165-016-0156-4
Springer
https://link.springer.com/article/10.1007/s13165-016-0156-4
2017
2016
12. Convenience,
Satisfaction, and Post-Purchase Behavior in India's Health Insurance Market. Tanuj Mathur and Ujjwal Paul Journal
of Global Marketing (ABDC C)
29 (4)
SCOPUS
Taylor and Francis
2016
2015
13. Reading
Perception of the Insured and the Uninsured and Assessment of Factors
Influencing Health Insurance Policy Subscription in the Lucknow Region Tanuj Mathur and Ujjwal Paul Journal
of Health Management
SCOPUS
Sage
2015
2015
14. Sub-regional Cooperation for the Development of Landlocked Peripheral Areas: The Case of BCIM Gurudas Das, Ujjwal K. Paul, Tanuj Mathur
South Asian Survey
20(1), pp. 74–93
Others
10.1177/0971523114559817
https://journals.sagepub.com/doi/10.1177/0971523114559817
2015
Conferences
ID
Details
Year
Books
ID
Title
Book chapter
BCIM: What should be the basis for sub-regional cooperation?
1.
Book chapter
BCIM: What should be the basis for sub-regional cooperation?
ERP
Faculty Recruitment @2024 
