Ph D (NIT Silchar)
FDP (IIM Ahmedabad)
Assistant Professor (March 2019 onwards)
Department of Management Studies
National Institute of Technology Durgapur
Assistant Professor (Feb'18-Mar'19)
Marketing Area
Indian Institute of Management Mumbai
Mumbai
Assistant Professor (Aug'17-Feb'18)
Marketing Area
Symbiosis Centre for Management and Human Resource Development (SCMHRD)
Pune
Assistant Professor (Jul'10-Aug'12)
Marketing Area
Lovely Professional University
Punjab
Sales Manager (Apr'06-July'10)
ICICI Lombard GIC Ltd.
Agricultural Marketing, Rural Marketing, BOP Marketing, India's Act East Policy, Digital Marketing
Title | Investigator | Co-investigator | Sponsered Agency | Duration | Status |
---|---|---|---|---|---|
Unleashing the trade potential of pineapple between India’s NER and Thailand. Project value: INR 5 Lakh
A study on the antecedents of Electric Car adoption in India Project value: INR 4.5 Lakh |
Ujjwal Kanti Paul
Ujjwal Kanti Paul |
NA
NA |
The Ministry of External Affairs, Government of India.
ICSSR, NEW Delhi |
1 year
1 year |
Complete
Ongoing |
1. Marketing Management
2. Digital Marketing
3. Industrial Marketing
4. Business Ethics and Corporate Governance
5. Rural Marketing
6. Marketing Communication
7. Consumer Behaviour
8. Principles of Management
9. Strategic Management
10. Marketing Analytics
Sl.No. | Title | Name of the PI | Name of the CoPIs | Funding Agency | Amount (Rs.) | Project Type | Project Status | Date of Initiation | Date of Completion |
---|---|---|---|---|---|---|---|---|---|
1 | Unleashing the trade potential of pineapple between India’s NER and Thailand. | Ujjwal Kanti Paul | The Ministry of External Affairs, Government of India. | 500,000 | Sponsored | Completed | |||
2 | A study on the antecedents of Electric Car adoption in India | Ujjwal Paul | NA | ICSSR, New Delhi | 455,000 | Sponsored | Ongoing |
Sl.No. | Title | Name of the PI | Name of the CoPIs | Funding Agency | Amount (Rs.) | Project Type | Project Status | Date of Initiation | Date of Completion |
---|---|---|---|---|---|---|---|---|---|
1 | Unleashing the trade potential of pineapple between India’s NER and Thailand. | Ujjwal Kanti Paul | The Ministry of External Affairs, Government of India. | 500,000 | Sponsored | Completed | |||
2 | A study on the antecedents of Electric Car adoption in India | Ujjwal Paul | NA | ICSSR, New Delhi | 455,000 | Sponsored | Ongoing |
Sl.No. | Title | Name of the PI | Name of the CoPIs | Funding Agency | Amount (Rs.) | Project Type | Project Status | Date of Initiation | Date of Completion |
---|
ID | Details | Year |
---|---|---|
2023 | 1. Are handloom micro-enterprises in India efficient? Estimation based on DEA and bootstrap truncated regression approach. Bijoy Kumar Dey, Ujjwal Paul and Gurudas Das Research Journal of Textile and Apparel SCOPUS 10.1108/RJTA-09-2022-0105 Emerald | 2023 |
2023 | 2. What Drives the Profitability of Indian Handloom Enterprises? An Insight based on the Seemingly Unrelated Regression model Bijoy Kumar Dey and Ujjwal Paul Research Journal of Textile and Apparel SCOPUS 10.1108/RJTA-07-2022-0085 Emerald | 2023 |
2023 | 3. Does electric vehicle adoption (EVA) contribute to clean energy? Bibliometric insights and future research agenda. Divya Singh, Ujjwal Paul and Neeraj pandey Cleaner and Responsible Consumption 8 SCOPUS 10.1016/j.clrc.2022.100099 Elsevier | 2023 |
2023 | 4. How does Human, Financial and Social Capital Affect Firm Performance? Evidence from the Handloom Enterprises in Assam Bijoy Kumar Dey, Gurudas Das, Ujjwal Paul and Tanuj Mathur Global Business Review (ABDC C) SCOPUS Sage | 2023 |
2023 | 5. Technical Efficiency and its Determinants of handloom micro-enterprises in the Indian state of Assam: A Two-stage double bootstrap DEA approach Bijoy Kumar Dey, Gurudas Das and Ujjwal Paul Indian Growth and Development Review. (ABDC B) SCOPUS 10.1108/IGDR-08-2022-0094 Emerald | 2023 |
2023 | 6. Estimation of Technical Efficiency of Chemical-free Farming using Data Envelopment Analysis and Machine Learning: Evidence from India Ujjwal Paul Benchmarking: An International Journal (ABDC B) SCOPUS 10.1108/BIJ-08-2021-0494 Emerald | 2023 |
2022 | 7. Predictors of home insurance purchase: the homeowners’ knowledge, perceived benefits and perceived vulnerability towards disaster losses Tanuj Mathur and Ujjwal Paul International Journal of Housing Markets and Analysis. (ABDC B) SCOPUS 10.1108/IJHMA-08-2022-0127 Emerald | 2022 |
2020 | 8. Small growers’ direct participation in the market and its impact on farm income Ujjwal Kanti Paul, Gurudas Das, Malabika Das, Tanuj Mathur Journal of Agribusiness in Developing and Emerging Economies 11(3), pp. 241–254 SCOPUS 10.1108/JADEE-05-2019-0067 Emerald https://www.emerald.com/insight/content/doi/10.1108/JADEE-05-2019-0067/full/html | 2020 |
2017 | 9. Market integration and price leadership in India’s onion market Ujjwal Kanti Paul, Gurudas Das, Avijit Debnath, Tanuj Mathur Review of Market Integration 1-2, 49-64 Others 10.1177/0974929216687881 Sage https://journals.sagepub.com/doi/abs/10.1177/0974929216687881 | 2017 |
2017 | 10. Is the Organic System Economically Viable? The Case of Pineapple in India’s Northeast Ujjwal Kanti Paul,Gurudas Das,Avishek Ray &Tanuj Mathur International Journal of Fruit Science 17(3), pp. 269–279 SCOPUS 10.1080/15538362.2016.1276507 Taylor and Francis https://www.tandfonline.com/doi/full/10.1080/15538362.2016.1276507 | 2017 |
2017 | 11. Economic efficiency and its effect on cost: a case study of organic pineapple in India’s northeast Ujjwal K. Paul, Gurudas Das, Tanuj Mathur & Avijit Debnath Organic Agriculture 7(3), pp. 281–291 SCOPUS 10.1007/s13165-016-0156-4 Springer https://link.springer.com/article/10.1007/s13165-016-0156-4 | 2017 |
2016 | 12. Convenience, Satisfaction, and Post-Purchase Behavior in India's Health Insurance Market. Tanuj Mathur and Ujjwal Paul Journal of Global Marketing (ABDC C) 29 (4) SCOPUS Taylor and Francis | 2016 |
2015 | 13. Reading Perception of the Insured and the Uninsured and Assessment of Factors Influencing Health Insurance Policy Subscription in the Lucknow Region Tanuj Mathur and Ujjwal Paul Journal of Health Management SCOPUS Sage | 2015 |
2015 | 14. Sub-regional Cooperation for the Development of Landlocked Peripheral Areas: The Case of BCIM Gurudas Das, Ujjwal K. Paul, Tanuj Mathur South Asian Survey 20(1), pp. 74–93 Others 10.1177/0971523114559817 https://journals.sagepub.com/doi/10.1177/0971523114559817 | 2015 |
ID | Details | Year |
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ID | Title |
---|---|
Book chapter BCIM: What should be the basis for sub-regional cooperation? |
1. Book chapter BCIM: What should be the basis for sub-regional cooperation? |
Book Chapter Is BCIM-EC beneficial for India? |
2. Book Chapter Is BCIM-EC beneficial for India? |
Making ‘Act East Policy’to Work for the Development of the Northeastern Region of India |
3. Making ‘Act East Policy’to Work for the Development of the Northeastern Region of India |
Look East Policy: Economic engagements with ASEAN and East Asian countries |
4. Look East Policy: Economic engagements with ASEAN and East Asian countries |
ASEAN Calling: Development of India's North-East through Sub-Regional Cooperation |
5. ASEAN Calling: Development of India's North-East through Sub-Regional Cooperation |
ID | Details | Patent Filed Year |
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Doctoral Fellowship (2015-17), ICSSR, New Delhi
Academic Coordinator
Admission Coordinator
Placement Coordinator